Rubinson, Joel R.: search on Z-Library

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1

Empirical Evidence of TV Advertising Effectiveness

Journal:

Journal of Advertising Research

Year:

2009

Language:

english

File:

PDF, 361 KB

english, 2009

2

The Shape of Marketing Research in 2021

Micu, Anca Cristina, Dedeker, Kim, Lewis, Ian, Moran, Robert, Netzer, Oded, Plummer, Joseph, Rubinson, Joel

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 171 KB

english, 2011

3

What Behavioral Economics Can Teach Marketing Research

Journal:

Journal of Advertising Research

Year:

2010

Language:

english

File:

PDF, 95 KB

english, 2010

4

Brand Key Performance Indicators as a Force for Brand Equity Management

RUBINSON, JOEL, PFEIFFER, MARKUS

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 386 KB

english, 2005

5

A Loyalty Group Segmentation Model for Brand Purchasing Simulation

Martin K. Starr and Joel R. Rubinson

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 274 KB

english, 1978

6

The Opportunity for Marketing “Simplification”

Journal:

Journal of Advertising Research

Year:

2009

Language:

english

File:

PDF, 65 KB

english, 2009

7

Media: No Longer the Caboose

Journal:

Journal of Advertising Research

Year:

2010

Language:

english

File:

PDF, 74 KB

english, 2010

8

The Foundations of Quality Initiative

Walker, Robert, Pettit, Raymond, Rubinson, Joel

Journal:

Journal of Advertising Research

Year:

2009

Language:

english

File:

PDF, 705 KB

english, 2009

9

The New Marketing Research Imperative: It's about Learning

Journal:

Journal of Advertising Research

Year:

2009

Language:

english

File:

PDF, 57 KB

english, 2009

10

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 41 KB

english, 2008

11

On "A Parsimonious Description of the Hendry System

Joel R. Rubinson, Wilfried R. Vanhonacker and Frank M. Bass

Journal:

Management Science

Year:

1980

Language:

english

File:

PDF, 421 KB

english, 1980

12

The new world of advertising in the age of Math Men

Journal:

Year:

2018

Language:

english

File:

PDF, 1.16 MB

english, 2018

13

Note—On “A Parsimonious Description of the Hendry System”

Rubinson, Joel R., Vanhonacker, Wilfried R., Bass, Frank M.

Journal:

Management Science

Year:

1980

Language:

english

File:

PDF, 687 KB

english, 1980

14

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Journal:

Journal of Advertising Research

Year:

2008

File:

PDF, 41 KB

2008

15

Media: No Longer the Caboose

Journal:

Journal of Advertising Research

Year:

2010

File:

PDF, 74 KB

2010

16

Just Asking

Journal:

Journal of Advertising Research

Year:

2009

File:

PDF, 61 KB

2009

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